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The Temple That Built a Town: The Story of Asakusa's Rise





The history of Asakusa is primarily centered around the existence of Senso-ji Temple.


Asuka Period: The Beginning of Asakusa

According to legend, in 628 AD, two brothers, Hinokuma Hamanari and Takenari, found a statue of Kannon while fishing in the Sumida River. The temple was founded to enshrine this statue, which became the foundation of the town of Asakusa.


Edo Period: Great Prosperity as a Temple Town

After Tokugawa Ieyasu built Edo Castle, he designated Senso-ji as a place for the shogunate's prayers, which led to a large increase in visitors.


As the number of worshippers grew, the area flourished as a temple town, and souvenir shops and restaurants began to line the streets. This was the origin of what is now Nakamise-dori.


Additionally, Asakusa became the premier entertainment hub of Edo, with many theaters and geisha houses, developing into a bustling and lively town.


Meiji & Taisho Periods: A Capital of Modern Entertainment

During the Meiji period, Western culture was adopted early in Asakusa, leading to the birth of Japan's first movie theater and the country's oldest amusement park, Asakusa Hanayashiki.


In the Taisho period, "Asakusa Opera" gained immense popularity, and the Asakusa Roku Ward became a vibrant entertainment district bustling with people.


Showa, Heisei & Reiwa Periods: Revival from War Damage and into the Modern Era

Asakusa suffered extensive damage from both the Great Kanto Earthquake and the air raids of World War II, but the town was successfully rebuilt through the efforts of its people.


In 1958, the current main hall of Senso-ji Temple was reconstructed.


Today, Asakusa thrives as a global tourist destination, preserving its traditional culture and old-town atmosphere while attracting many visitors from all over the world.




The place name "Asakusa" is said to originate from "shallow grass," as the kanji characters suggest.


There are two main theories regarding its origin.


Geographical Theory

This is the most widely known theory. It suggests the name came from the fact that the area was once an open field on the banks of the Sumida River. Short grasses (草, kusa) grew thickly in a shallow (浅, asa) area near the water.


Personal Name/Clan Theory

There is also a theory that the name originates from a powerful clan called the "Asakusa clan" who were said to have lived here in ancient times. However, the geographical theory is more commonly accepted.


The area's fame largely comes from the existence of Senso-ji Temple, which is said to have been founded in the Asuka period. During the Edo period, the area flourished as a temple town, and the name "Asakusa" became widely established in close association with the temple.

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